In the midst of the devastating fires in and around San Diego, California, there are reports of organizations digging deep to help residents dig out.
According to the San Diego Union Tribune, Target‘s giving a million dollars in cash and supplies, Disney 2 million, Wells Fargo Bank aÂ half million, and even the much-maligned Wal-Mart, whom much of the media and organized labor would want you to believe is led by a bunch of hillbilly Scrooges from Arkansas, is throwing in a million dollars to help those displaced by the fires.
This is the Katrina of 2007. There are, and will be, lots of needs. And not just financial ones. Employers in southern California will be tested. Because the fires don’t discriminate as to wealth, position, or number of personal leave days banked up, everyone is affected,Â from CEO’s to stock clerks.
Those organizations that, institutionally, and those leaders who, personally, go the extra mile (or 2) for people who are hurting from the California wildfires, will reap the rewards of Discretionary Effort from their employees for years to come. Those who don’t…probably won’t.