Stop Being Ordinary!

Featured, Leadership, Motivation, by Richard

Stop Being Ordinary!

No Comments 31 March 2010

Have you seen the YouTube video of the Thomson Airways (a UK carrier) safety video? If not, click on it (above), take 3 and a half minutes to look at it, then keep reading.

Sure, it’s cute. The kids are really good. Adorable. And the creative team that put it together is brilliant. But what makes it work is that it’s anything but ordinary. Thomson passengers actually watch the thing, and I have to believe that retention of the material is off the charts compared to the forgettable safety videos on almost every other airline.

Anybody can do ordinary. As leaders, we’ve really got to do better than that.

Ordinary is having a need to meticulously account for every day, hour, and minute someone is “at work”, whatever “at work” means anymore. Extraordinary is what they do at Netflix. Check out what they call their “Freedom and Responsibility Culture“. No, it won’t work everywhere, but it sure seems to work for Netflix. And it sure isn’t ordinary.

Ordinary is treating everyone consistently. Extraordinary is being fair with everyone, but rewarding WOW work and commitment with WOW rewards.

Ordinary is giving everyone who does a good job a gold star, whether they happen to like gold stars or not. Extraordinary is learning what your workers’ dreams are, and finding a way to link their dreams to the success of your enterprise.

Ordinary is sympathizing with a team member when they’re going through a hard time. Extraordinary is parting with some of your own cold hard cash, or other resources, to help a worker out – someone who needs it, and who deserves it.

Ordinary is buying the corporate line that “we can’t afford any training right now until things, you know, get a little better.” Extraordinary is finding creative ways to support workers’ development needs.

Ordinary is playing it safe. Examples: you fail to give someone really difficult feedback because it’ll be really unpleasant for both of you; you keep someone on the payroll who has ceased to earn his or her place there, because, well, it’s just easier; you hire the acceptable candidate who’s going to be easy to get through HR, rather than the best one, whom you may have to do battle for. (Please – no nastygrams from my HR friends, of whom there are many. I’m just sayin’…).

While I’m castigating ordinary, I’m not advocating weird or bizarre. Or illegal, or unethical. But I am saying that if you, as a leader, or as an organization, want to get people really engaged, to stand out, get noticed, make a real difference, you gotta leave ordinary behind.

Kinda like Alice and company…

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Give service employees some backup

Featured, Leadership, Management, by Richard

Give service employees some backup

No Comments 19 March 2010

So far in 2010, 26 people have been arrested for making violent threats to customer service call center employees at JEA, the electric utility that serves Jacksonville, Florida. Beyond rude, more than testy, these calls are threatening. I’ve heard a few examples broadcast on the local news. They’re pretty scary.

There is as much defense for these whack jobs as there is for Congress slipping student loan legislation into the health care bill, which is to say, none…zero…nada. I don’t care how bad the utility’s service is (it sometimes is), how outrageously high people’s bills are (they are), or how frustrated the customers may be. You can’t call up the electric company and threaten to come down there and drown their employees in the Saint Johns River.

HOWEVER… the fact that so many people have, in less than three months, crossed the line from righteous indignation to criminal behavior…is the predictable outcome of a flawed policy.

The Policy: if a customer asks to speak to a supervisor, that customer is told that a supervisor will call them back within 24 hours. In one of the recorded calls broadcast on TV, when the customer objected and demanded to speak to a supervisor immediately, he was told, “I’m sorry. There is no supervisor available.”

(buzzing sound) WRONG ANSWER!

Some pretty basic rules of management, leadership, and common sense are being violated here:
1. Customers don’t care about your policy. They want to be helped.
2. Good leaders, in well-run organizations avoid, whenever possible, putting employees in the direct line of fire of angry customers, especially with no backup. Putting employees – who had nothing to do with the boneheaded policy – on the front line, to suffer the slings and arrows of outraged customers – without reasonable support (hint: a 24-hour callback is not reasonable support) indicates a weakness in leadership. Did a group of JEA executives actually sit around a conference table and say, “Let’s not allow our reps to connect upset customers to a supervisor. That should make things better for everyone – our customers and our employees.” No. Instead they took what seemed, at the time, to be the easy way out. And now they have employees who pray their customers don’t find out where they live.
3. People – whether customers or employees – need a viable process for appealing legitimate complaints to a higher authority. Fail to provide a sympathetic ear, and, on the customer side, you get threats – occasionally rising to a criminal level. And on the employee side, you get unions. But that’s a subject for another day.

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Part 2 of 2: Unhappy Workers: Why it matters, and how to fix it

Featured, Leadership, Motivation, by Bill, by Richard

Part 2 of 2: Unhappy Workers: Why it matters, and how to fix it

No Comments 19 February 2010

In a post on January 13, we wrote about the epidemic of worker dissatisfaction in the US, as reported in a Conference Board study. In that post, we offered some initial thoughts on why workers are so unhappy these days, why it matters, and what to do about it. The first two reasons we gave were:

1. Workers have a diminished sense of meaningfulness in their jobs.
2. One word: micromanagement.

Here are 4 more reasons (with some suggested solutions), and a concluding thought:

Undifferentiated rewards: As companies have shrunk their merit budgets and bonuses, AND as the stock market is down for an entire DECADE (thus reducing the value of option grants), we have experienced tremendous reward destruction and compression in which the distinction between “stars” and “slugs” (Bill’s terms) has become negligible. Thus, we’ve experienced a drop in satisfaction that touches all, including our best performing people.

What to do: When you see good performance, reward it. Then and there. Start with “Thank You.” Then, find a way, and a big enough way to get the person’s attention. Rather than adding to fixed payroll expense, consider gifting an award trip, extra time off, or some other gift that really means something to the individual. Worry less about being consistent than sending a message that excellence is meaningfully rewarded.

Pocket pain: Specifically, health care. Concurrent with less-than-exciting (or nonexistent) pay increases, U.S. workers are paying more for health care, owing to a non-system that has seen costs more than double over the last decade. Employers who offer health care benefits have no choice but share the increasing cost. While currently proposed legislation solves some of the problems, it does little for the biggest problem – controlling costs. Take that, plus the increasing number of workers who have no health care benefits at work, and you’ve got a workforce paying higher premiums, higher out of pocket costs, no realistic solutions on the horizon, AND the increased worry that accompanies having no safety net. Yikes.

What to do: Turn off the TV! Get the facts. Read, starting with Regina Herzlinger’s Who Killed Healthcare?. Discuss the matter with your own physician. Consider establishing, along with like-minded neighboring employers, a private or co-op clinic, as organizations like SAS and the Pebble Beach Company have done. Heavily incent workers, using both positive and negative consequences, to better manage their health. Advocate forcefully for better public policy.

Diminished employment options: The recession, paired with the continued unbundling (and offshoring) of work have drastically reduced the number and scope of available jobs. Moreover, any stigmas or pangs of guilt on the part of management associated with reducing “heads” in the workplace have disappeared. Witness simultaneous announcements by United Parcel Service last month that the company was, 1) increasing earnings guidance due to favorable business conditions, and 2) Doing a restructuring that would eliminate nearly 2,000 jobs. People who once were assured that, even if they didn’t like their current job, could quickly find another now aren’t as comforted by their options.

What to do: Tune in. Let your people know where they stand and how the business is doing – truthfully and regularly. If you’re through making cuts, say so. Monitor and nurture your employment brand as carefully as you do your cash. That may also mean managing people out of the organization (with consideration and decency) who have unplugged and are merely hanging on because they don’t see any options.

The dumbing down of the workplace:
The first shoe to drop whenever earnings take a hit, or the economy contracts, falls on the organization’s training budget. We are now in the 3rd year of greatly diminished funding, to include training for managers. To wit, people now find themselves in the unenviable position of working for (and with) less skilled managers. Not a happy thought.

What to do: Take this opportunity to get the jump on your competition. Begin selectively restarting your development activities, with a careful eye for the real priorities. If you can’t yet afford systemic efforts, fund development initiatives (i.e., executive coaching) for worthy staff. Incent workers (using time off or a skill acquisition bonus) to invest in their own development plans, rather than just “taking whatever comes from corporate”.

One last thought – and pardon what sounds like a negative tone here: Dissatisfaction isn’t confined to the workplace. The decade of the 00’s is one that most people in the U.S., if not elsewhere, were glad to put in the rear view mirror. We think it’s safe to say that many (if not most) of us feel less well off, less secure, and yes, less satisfied than at any time in our lives. To think that these feelings don’t make their way into the workplace is delusional.

That said, maybe it’s time to “reboot” this whole idea of leadership and motivation in the workplace. Not to throw it out, but to “reload the program”, under a new set of conditions, a new reality, for a new and better future. It is for that reason that together with our friend and colleague, Meredith Kimbell, we have been working for the better part of a year on a new book, Rebooting Leadership, due for publication in May of this year. Watch this space for more.

Meanwhile, buck up, and Godspeed!

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Considered thought leaders in the arena of leadership and employee engagement, Bill Catlette and Richard Hadden speak to, train, and coach managers on leadership practices for better business outcomes.

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