For decades, it has been suggested that three things are emblematic of America – baseball, hot dogs, and apple pie. Though it’s hard to argue with this list, I’ll suggest that it could use some updating.
Thinking back on the things that have impacted my life significantly, one of them indeed involves apples, but it is not apple pie. Rather, it is apple (make that Apple) products.
For better than two decades, nearly every word that I’ve “written”, including three and one-half books, has been created or archived on an Apple computer or device. Ditto for every business plan, tax return, letter, photograph, and email. If we’ve met or come into the same sphere at any time during that period, your contact information, ‘er “stuff” is recorded on one (likely all) of those devices. Many of my executive coaching sessions are conducted via videoconference on Facetime. Every morning, I awaken to a claxon-like sound blaring from an iPhone that, contrary to manufacturer’s recommendations, never gets turned off. During time in the gym and aboard airplanes for thousands of hours, music, other entertainment, and sometimes just peace and quiet has been piped into my body via an Apple product and those iconic white earbuds. Speeches are delivered with the assistance of visual aids created and stored on a MacBook Air. My daily schedule and nearly all electronic voice comm. is similarly enabled.
I bought my father Apple computers to add functionality to his life, and enable me to keep tabs on him from 600 miles away during his later years. When I called to wish him a happy 80th birthday, he proudly informed me that he had given himself a PC (as in WINTEL) computer. When I inquired as to why, he said, “The Mac isn’t enough of a challenge”, a comment that I passed along to Apple founder, Steve Jobs, suggesting that it might be the basis for his firm’s next ad slogan.
Though his products will remain deeply imbedded in my life, like millions of others around the world, I will miss Steve Jobs, a lot. No, I never met him personally, but due to a single leadership characteristic that he had in abundance, my life has been profoundly impacted. That characteristic? High Standards. Apple’s stuff isn’t “insanely great” as Mr. Jobs described it because they have the smartest people on the planet working for them.
No, lots of companies have smart people. Rather, it’s because Steve Jobs had standards that were higher, far higher than others, most particularly when it came to design and execution. Those standards were imposed on the people, ideas, and products that Jobs came into contact with via the company he co-founded. I’m sure the imposing was more welcome some times than others, but it clearly paid off, for Apple customers, employees, and yes, shareholders.
So, while we continue to enjoy the products that he helped introduce, Mr. Jobs may have left us an even bigger gift in the form of his example and an unrelenting insistence on setting a high bar that enabled, indeed compelled people to do something that is entirely too rare… their very best work.
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A pathfinder in the arena of leadership and employee engagement, Bill Catlette is a seminar leader, keynote speaker, and executive coach. He helps individuals and organizations improve business outcomes by having a focused, engaged, capably led workforce. He is co-author of the newly released book,Rebooting Leadership. For more information about Bill, his partner Richard Hadden, and their work, please visit theirwebsite, or follow him on Twitter at http://twitter.com/ContentedCows
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