Much is being written and said these days about sustainability as it pertains to environmental, economic, and social activities. Because of an increasingly global arena, and factors such as overpopulation, the need to maintain commerce at a high level, lack of education and the like, achieving sustainability in any meaningful way is a real struggle. Nowhere is the issue of sustainability more important (and difficult) than in the workplace.
In the early (pre-email) days of FedEx, or Federal Express as it was then known, company founder, Fred Smith used memos printed on bright red paper (red memos) as a way of communicating important thoughts or instructions (okay, orders) to the management team. We probably didn’t get more than one or two such missives a year, and, as memory serves, they frequently pertained to the announcement of a company-wide hiring freeze. Freeze meant just that – freeze. By the time the red memo landed on your desk, the bean counters had already applied a giant tourniquet to the payroll, and, barring special dispensation from Smith himself, no new names would be added, period.
Those of us who were actively involved in recruiting dreaded the arrival of each red memo, as it often meant that a lot of our recent efforts were about to go to waste, as offers could not be extended to candidates in the pipeline. As big a pain in the a** as this was, we silently appreciated what was going on.
You see, Smith was quick to hit the brakes in a slowing economy because one promise he had made to every one of us was that we would never be sent home due to a lack of work, unless the very survival of the enterprise was at stake. It wasn’t a formal policy as much as a personal promise. Still, the net result was that, whenever the economy slowed (and it did), and whenever we found ourselves temporarily overstaffed because a big project (e.g., Zapmail) crashed and burned, we were able to keep both eyes on our work, and worry about customers, rather than whether or not we would have a job.
For the same reason that FedEx stopped just shy of having a no layoff “policy”, wise managements studiously avoid making Big 3 (automaker) type commitments for benefits that employees haven’t earned, and the company simply can’t afford. Doing so is nether smart, nor sustainable, and in the end, it does no one any good.
Much has changed in the intervening years, most particularly the social and economic construct – the ‘deal” if you will, in the workplace. Terms like job security and loyalty have all but vanished from the workday vernacular. One thing that has not changed, however, is the fact that people who are proud of their work, and who feel that they are treated with respect and consideration are a lot more prone to part with copious amounts of their discretionary effort, or what we call, Oomph. For this reason, organizations desiring to exit the current rough patch with their better players still on the “home” side of the field would do well to think about both the effect AND the sustainability of their employment practices.
A thought leader in the arena of leadership and employee engagement, Bill Catlette is a seminar leader, keynote speaker, and executive coach. He helps individuals and organizations improve business outcomes by having a focused, engaged, capably led workforce. For more information about Bill, his partner Richard, and their work, please visit their website at www.contentedcows.com

Walk into just about any place of business, church, school, or community organization, and within 30 seconds you’ll see, prominently displayed on a wall, one or more plaques advertising the organization’s stated mission, vision, values, and the like. I saw one not long ago in an airport shoeshine booth!
Last week I delivered a speech at the University of North Florida on the leader behaviors which drive and restrain discretionary effort, and the attendant employee engagement. We call it Oomph!



