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Daily Dairy from Contented Cows

This weekend, in the afterglow of Valentine’s Day, at least 24 couples will walk down the aisle, tie the knot, and be married, at the same time and place, in the Mexican city of Tijuana. What makes these weddings remarkable is that they’ll not be taking place in a church, a judge’s chambers, or on a nearby Pacific beach, but instead at the Plantronics headset factory where at least one member of each couple works.

Mass weddings in a headset factory? There’s got to be more to that story. And there is.

There is a new cow, ‘er book in the barn, and we want to tell you about it. But first, a little background.

Fourteen years ago we published our first book, Contented Cows Give Better Milk. Our purpose in writing it was to create the first definitive but useful treatise on the real, tangible bottom-line benefits of treating employees right. Among other things, the book contained an exhaustive business case analysis of companies that have excelled in this fashion relative to their peers, coupled with how-to prescriptive advice for leaders who want to replicate those results.

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