Contented Cows Give Better Milk

Contented Cows Give Better Milk: The Plain Truth About Employee Relations and Your Bottom Line
By Bill Catlette and Richard Hadden
Publication Date 1998


It has been replaced by Contented Cows STILL Give Better Milk.

Click HERE for more information on the NEW book.

Click HERE to buy the new book from your favorite online bookseller.


Contented Cows Give Better Milk – original edition – 1998 (No longer available)

The hard-hitting business book that makes the connection between people and profits.

Using facts, not faith, Contented Cows Give Better Milk makes the case that if you treat people right, you’ll make more money.

Of course, treating your employees right is the right thing to do, but that’s not the point.

This is a business book in every respect, and like it or not, the lexicon of business is money. It’s how we keep score. So, using real companies and real numbers, Contented Cows makes the case in terms business people understand. In a profound but simple way it establishes, for the first time we’re aware of, clear linkage between an organization’s employee relations practices and its bottom line.

Whether it’s in heavy manufacturing, distribution, retail, services, high- tech, or professional sports, it is no accident that the organizations consistently identified as winners in their chosen field happen to be some of the best places on earth to work. This occurs not as an afterthought, but as a vital, premeditated element of business strategy. It’s a relentless truth that those in the unenviable position of having to compete with the likes of Southwest Airlines, GE, FedEx, and scores of lesser known organizations we profiled have to face every day.

We did a full blown analysis of the ten-year financial performance of six organizations with well-deserved reputations as great places to work (the Contented Cows), and compared it to the performance of six of their competitors (the Common Cows).

The results were nothing short of astounding, and bear out a premise that would doubtless be echoed by generations of dairy farmers… Contented Cows Give Better Milk!

Going beyond the numbers, Contented Cows is an essential guide for you, if you’re willing to consider the possibility that technology, capital spending, and restructuring alone will not lead to the promised land. We have taken pains to explode many of the myths about employee relations, including those based on the notion that “more is better”, and instead, tried to offer practical, fad-free advice for transforming your workforce–be it a Fortune 500 or a start-up, into a lethal competitive weapon.

And because we think books ought to be enjoyable to read (even those in the Business Section), we’ve tried to make this one fun, while looking at the serious subject of employee relations and your bottom line.



Considered thought leaders in the arena of leadership and employee engagement, Bill Catlette and Richard Hadden speak to, train, and coach managers on leadership practices for better business outcomes.

OUR PREMISE: Having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.


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