Contented Cows MOOVE Faster
how good leaders get people to put more oomph! into their work
By Bill Catlette and Richard Hadden
What’s it about? Discretionary Effort and Employee Engagement.
Who’s it for? Leaders, at all levels, charged with getting maximum productivity and engagement from a willing, enthusiastic workforce.
How’s it written? At once funny, irreverent, and deadly serious. Real leaders, in real companies, getting real people to go the extra mile in hot pursuit of organizational objectives – like serving customers and earning a profit. Full of stories, examples, and prescriptive advice for leaders who need to turn their teams into a vibrant, competitive weapon.