Lately, I’ve observed unprecedented levels of people ghosting scheduled appointments. One involved a wasted 400-mile drive (grr!). I learned of others in conversation with two independent businesswomen, both of whom complained of NCNS by clients with confirmed appointments. Still others reported that post-interview ghosting by corporate recruiters remains very much in vogue, and as aggravating as it has always been.

At a time when as individuals and businesses we spend $billions burnishing our image, why would you want to blow that investment by doing something that can only be attributed to clueless rudeness? It’s not like we don’t walk around with technology that will make, keep track of, and remind us of appointments, then effortlessly cancel those appointments upon a simple voice command. Moreover, this behavior seems to ignore the fact that that same technology can just as readily be used to publicly besmirch our reputation for engaging in such behavior. So, why would you want to? C’mon man! This isn’t hard.