Employee Engagement Experts
Bill Catlette and Richard Hadden
|Our first collaboration, in 1998, was the book that became the seminal work that established clear, factual linkage between people and profits – Contented Cows Give Better Milk: The Plain Truth About Employee Relations and Your Bottom Line.|
Since then, we’ve written other books, including an all-new rewrite of Contented Cows, entitled Contented Cows STILL Give Better Milk. And we've written countless articles, and stood on conference stages and in corporate classrooms across the globe, teaching thousands of leaders about Employee Engagement, Leadership, and how leader behaviors impact organizational results.
We can do the same for you.
Why “Contented Cows”
|Next time you’re in the supermarket, take a look at a can of Carnation Milk (and while you’re at it, go ahead and buy it. It’s good stuff!) Chances are you’ll see, on the label, a claim that the high quality milk in the can comes “From Contented Cows.”|
The good folks at Nestlé Foods, which now owns Carnation, have graciously agreed to let us use the phrase “Contented Cows” to describe the effect good Leadership and Employee Engagement have on people at work.
Using similar language, legendary baseball manager Tommy LaSorda once said that “contented players give better performances”.
We put the two thoughts together, and wrote Contented Cows Give Better Milk, which makes the business case for Employee Engagement.
Let’s get one thing straight. We are NOT, repeat NOT suggesting that people in the workplace are cows. BUT – in the same way that Contented Cows do give better milk (and that’s been pretty well scientifically established), satisfied, engaged workers give better performances. And that always finds its way to your bottom line.